SOCIAL MEDIA SPECIALIST

The Purpose Driven Career Objectives of a Marketing (Digital/Traditional) at KMC:

KMC Solutions is seeking a dynamic and results-oriented Social Media Manager to develop and execute our social media strategy. This role requires a strong understanding of social media platforms, analytics, and content creation. The ideal candidate will be able to create engaging content, build a strong online community, and drive brand awareness and lead generation. 

To apply for Marketing (Digital/Traditional), you are excellent at:

• Develop and implement a comprehensive social media strategy aligned with KMC Solutions’ overall marketing objectives. 
• Manage and oversee all social media channels, including but not limited to LinkedIn, Facebook, Twitter, and relevant industry-specific platforms. 
• Create engaging and informative content, including text, images, and videos, tailored to a B2B audience. 
• Develop and execute content calendars to ensure consistent and timely posting. 
• Monitor social media analytics and generate reports to measure performance and identify areas for improvement. 
• Analyze data to identify trends and insights, and make data-driven recommendations to optimize social media campaigns. 
• Collaborate with the creative team to develop design briefs for social media visuals. 
• Utilize Canva to create basic social media graphics and edits. 
• Create engaging content formats such as Reels and short-form videos when applicable. 
• Provide support to executives in crafting compelling content for their personal networks to promote company initiatives. 
• On-site social media coverage during events. 
• Ensure timely posting during company events. 
• Engage with the online community by responding to comments and messages in a timely and professional manner. 
• Stay up-to-date with the latest B2B social media trends and best practices. 
• Develop and execute paid social media advertising campaigns on platforms like LinkedIn, Facebook, and other relevant channels. 
• Track and optimize ad performance, including targeting, bidding, and ad copy. 
• Collaborate with the sales team to generate leads and nurture relationships. 

Your Success Profile includes:

• Bachelor's degree in Marketing, Communications, or related field. 
• Proven experience in B2B social media management with a strong track record of success. 
• Excellent understanding of social media platforms and their algorithms, particularly LinkedIn, Facebook, and Twitter. 
• Strong analytical skills and ability to interpret data to inform decision-making. 
• Proficiency in using social media analytics tools. 
• Strong copywriting and editing skills for a B2B audience. 
• Excellent communication and interpersonal skills. 
• Proficient in using design tools such as Canva. 
• Experience with paid social media advertising on platforms like LinkedIn and Facebook. 
• Ability to work independently and as part of a team. 
• Strong attention to detail and organizational skills.